HPA Proprietary Hops



Hobart design firm Futago came to Very Serious Media to help produce these fun social videos for their client HPA Australia. We worked closely with them for several weeks, bringing their brilliant designs to life with live action footage and animation/motion graphics.

We really loved the opportunity to stretch out into a variety of styles on this one. From surreralist collage-style animation to arcade games, psychedelia, and Saul Bass-inspired film openers, none of the five videos are remotely alike.

We don’t have favourite projects here at VSM, but if we did, this would definitely be one of them.

HPA Eclipse

Animated branding video

HPA Enigma

Animated/live-action branding video

HPA Vic Secret

Animated branding video

HPA Topaz

Animated/archive footage branding video

HPA Ella

Animated branding video

HPA Galaxy

Animated branding video